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Propuesta de acciones estratégicas de marketing para el Centro Deportivo-Recreativo "Habana Golf Club"

Authors: Yoanna Martín Zamora; López, Luis Efraín Velastegui;

Propuesta de acciones estratégicas de marketing para el Centro Deportivo-Recreativo "Habana Golf Club"

Abstract

El presente trabajo versa en el debate planteado por el perfeccionamiento de la formación de los Licenciados en Turismo, a partir de la mejora continua del Plan de Estudios en la Educación Superior cubana, incluso en el escenario de la COVID 19. El objetivo perseguido es, precisamente, determinar el impacto en la formación de competencias culturales en los estudiantes universitarios de Turismo para su futuro desempeño profesional a través de métodos no presenciales. Ello se materializa mediante el análisis de los elementos que conducen a la conformación de las competencias culturales, las cuales se definen como concepto a partir del análisis de los criterios de diferentes autores. En tal dirección, se exponen las ideas de especialistas, docentes, empleadores y estudiantes de la carrera, mediante la bibliografía consultada, encuestas, la aplicación del Método Delphi, entre otros para determinar el impacto de la teleformación en cada una de las competencias culturales necesarias para el Licenciado en Turismo y evaluar su desarrollo a través de su formación profesional durante los dos últimos cursos a través del uso del Entorno Virtual de Enseñanza Aprendizaje (EVEA). Todo esto se rige, esencialmente, por las exigencias del mundo laboral a los profesionales desde la preparación, evidenciado, además, en las habilidades funcionales básicas y específicas contenidas en el currículo del estudiante. Luego, se ofrecen acciones que favorecen la mejora de la formación de los futuros licenciados y la sistematización de lo ya logrado en cuanto a competencias culturales se refiere.

Keywords

Competencias culturales, formación, Cultura, Patrimonio Cultural de Cuba, Educación Superior.

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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