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The dataset consists of the attitudes of rural customers towards digital banking products. It explains how rural customers perceive the digital products of banking in the post-pandemic situation. It also explains how digital products create a greater impact during and after the COVID-19 pandemic among customers especially those who reside in rural areas.
digital banking, rural customers, security measure, UTAUT model
digital banking, rural customers, security measure, UTAUT model
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
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