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Impact of Buying Behavior of Professional Women towards Ready-to-Eat Foods

Authors: Bobby. B. Pandey; P. Kalpana;

Impact of Buying Behavior of Professional Women towards Ready-to-Eat Foods

Abstract

Abstract: In the past, women were restricted to the home and their roles were strictly defined. However, in the modern world of the 21st century, many women had also left the house to pursue employment. Timing is crucial as they strive to simultaneously look for jobs and prepare meals. That's why, in this challenging environment, ready-to-eat food has become commonplace in the diets of professional women. Ready-to-eat food has made it possible for professional women to do double duty in the kitchen without sacrificing efficiency at the office. The survey found that the vast majority of women were familiar with the concept of ready-to-eat meals. Keywords: Ready-to-eat food, Professional women, Buying behavior JEL Classification Number: M31

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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