Switzerland's first advertising journal – the so-called Avisblatt – was published in Basel. It is a typical example of a new market form emerging in 18th century Europe, yet it is also exceptional since all issues from 1729 to 1844/45 are preserved. In the SNF funded research project “Märkte auf Papier” at the University of Basel (PI: Prof. Dr. Susanna Burghartz), this serial source has been digitized and used to investigate economic, social and societal transformations of the early capitalist period in Basel. A database of all adverts and announcements was created, totalling 932’000 records and providing different sorts of metadata for each advert. The dataset is made avaiable combined with analytical tools. first official, public release raw (OCR'd) data, collections (data and meta data) and aggregated tables read and process conveniently with the avisblatt R package

Data are released under CC-BY-SA 4.0. Please cite the dataset as indicated when you use this dataset.