The article presents the results of the analysis of the foreign experience of motivating and stimulating the company's personnel. The necessity of taking into account cultural and other differences between countries regarding the motivation and stimulation of enterprise personnel, consideration of individual needs and wishes of employees, development of their professional skills and creation of opportunities for self-realization in order to form an effective system of motivation and stimulation of employees at enterprises of Ukraine has been proven. An analysis of theoretical approaches to the material stimulation of the work of the company's personnel was carried out, according to the results of which it was determined that an effective motivation system contributes to the development of human potential, the achievement of strategic goals, increased competitiveness and sustainable development of the organization.