Analisis Kualitas Produk Terhadap Minat Beli Produk Makuku

The purpose of this study is to determine the effect of Product Quality on Purchase Intention Makuku product. This research uses quantitative research type. The data source of this research is primary data by using consumer and buyer of Makuku as sample. Data were collected by accidental sampling with 40 respondents of Makuku. This study uses simple regression analysis. The findings of this study indicate that the Product Quality significantly influence the Purchase Intention of Makuku.

Related Organizations

Universitas Bina Sarana Informatika
Indonesia
Universitas Bina Sarana Informatika
Indonesia

Keywords

Product Quality, Purchase Intention, Makuku.

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average