Peer review report for: Omnichannel as a consumer-based marketing strategy

PEER REVIEW REPORT FOR: Gasparin, I., & Slongo, L. A. (2023). Omnichannel as a consumer-based marketing strategy. Revista de Administração Contemporânea, 27(4), e220327. https://doi.org/10.1590/1982-7849rac2023220327.en HOW TO CITE THIS PEER REVIEW REPORT: Ocke, M., Gasparin, I., & Slongo, L. A. (2023). Peer review report for: Omnichannel as a consumer-based marketing strategy. RAC. Revista de Administração Contemporânea. Zenodo. https://doi.org/10.5281/zenodo.8199916 REVIEWERS: Marco Ocke (Universidade Federal de Santa Catarina, Brazil) The other reviewer did not authorize the disclosure of his report.

Related Organizations

Federal University of Rio de Janeiro
Brazil
Universidade Federal de Santa Catarina
Brazil

Keywords

customer experience, omnichannel, Open Report, Open Peer Review, Journal of Contemporary Administration, Peer Review Report, customer journey, marketing strategy

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average