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Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem

descriptionPublicationkeyboard_double_arrow_right Article 26 Jul 2023Publisher:Zenodo
Authors: Rafika Athiyah Kurniawan, Sonja Andarini;

doi: 10.5281/zenodo.8186750 , 10.5281/zenodo.8186751

Peran Branding Produk Dalam Pengembangan UMKM di Desa Kebondalem

Abstract

Based on the various problems affecting MSMEs in Kebondalem Village, Bareng District, Jombang Regency. This requires assistance for MSMEs in marketing strategies and how to expand market share. The implementation method used in this service goes through several stages starting from surveying MSMEs, socializing the importance of branding, and providing assistance in making logo and banner designs. Based on the results of the service, it was found that Gotro Pangestu Mushroom MSME and Bunda Sila Cake Kitchen MSME received assistance in making logos and banners, while Restu Chips MSME and Pak Imam Tempe MSME only provided assistance in making banners.

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Keywords

MSMEs, Branding, Digital Marketing

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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