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FLUXO DE CAIXA: TOMADA DE DECISÃO NAS MICROEMPRESAS

Authors: Pereira, Bárbara Do Carmo; De Godoy, Maria Eduarda Lazarin; Silva, Samara Freitas; Correa, Claudia Rangel;

FLUXO DE CAIXA: TOMADA DE DECISÃO NAS MICROEMPRESAS

Abstract

O país se encontra em uma situação em que milhões de profissionais estão desempregados ou informalizados, desta forma o empreendedorismo ganhou um destaque não apenas como alternativa do desemprego, mas também como uma forma das pessoas terem seus sonhos de empreendedores materializados. Os microempresários proporcionam uma série de benefícios sociais, econômicos e tecnológicos, no desenvolvimento de suas atividades. De acordo com Longenecker, Moore e Pett (1997, p. 3), “Os empreendedores são os herois populares da moderna vida empresarial”. Desta forma, deve-se ressaltar que a gestão financeira é uma das áreas mais importantes da administração, sendo a chave para o sucesso de qualquer microempresa. De acordo com McMahon et al. (1993) a definição de gestão financeira é com base na mobilização e uso de fontes de recursos, ou seja, a gestão financeira levanta os fundos para financiar os ativos e as atividades exercidas pela empresa, mas asseguram de que os fundos sejam utilizados de forma eficaz e eficiente, para que seja atingido o objetivo da empresa. Para que a empresa flua e chegue aos objetivos traçados pela gestão financeira, é necessário utilizar o orçamento empresarial, o qual serve de plano financeiro estratégico de uma organização para um determinado período. Ele é responsável por direcionar o caminho para as metas e decisões que as empresas devem tomar em um horizonte de tempo (WELSCH, 1993).

Keywords

Business budget, Microenterprise, Economy, Income Statement (DRE)., Orçamento empresarial, Microempresa, Economia, Demonstração do resultado do exercício (DRE).

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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