Dynamic changes within the cyberspace are greatly impacting human lives and our societies. Emerging evidence indicates that without an ethical overlook on technological progress, intelligent solutions created to improve and enhance our lives can easily be turned against humankind. In complex AI-socio-technical ecosystems where humans, AI (Artificial Intelligence) and systems interact without a common language for building trust, this paper introduces a methodological concept of Ethical Digital Identities for supporting the ethical evaluation of intelligent digital assets.