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Article . 2023
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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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Article . 2023
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Role of Behavioural Finance in Investment Decision Making

Authors: Minti Sinha;

Role of Behavioural Finance in Investment Decision Making

Abstract

Abstract: Behavioural finance studies the various psychological factors that affect the decision-making of investors. Behavioural Finance helps in understanding how people think while making investments. This study would help to know the investment mentality of the people while investing in various investment avenues. This study was done to know how some behavioural concepts like mental accounting, past experience, overconfidence, familiarity bias, etc. influence investment decisions. A structured questionnaire was prepared to collect primary data and descriptive research design has been used. The study's objective was to know the role of behavioural finance in making investment decisions, to know the factors that impact investment decisions and to study various theories and concepts of behavioural finance. Keywords: Behaviour Finance, Investment Decision, Savings, Behavioural Bias

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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