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Abstract The use of language by the media to affect the views and preferences of viewers is something that may be decoded by examining the pragmatic functions performed by the various discourse markers. The purpose of this study is to investigate the persuasive applications of discourse markers in the media as well as the pragmatism of their application in this environment. We are going to look at the many sorts of discourse markers that are employed in the media to influence the viewpoint of an audience, and then we are going to explore what this implies for the discourse of the media as a whole.