Introduction: social media and job portals are key players in the recruitment process in today's job market. Both organizations and job seekers might benefit more from these tools. The primary goal of the current study is to determine how recruiters use social media and job portals to find suitable candidates. Job Portals and Social media sites growing globally which influence communication and socializing, draw attention to how they impact the hiring process for applicants and staff retention in businesses. Effective recruitment is one of the most critical demands of businesses, and social media platforms which include Facebook, Twitter, LinkedIn, etc, is a growing communication channel worldwide. Methodology: This study is descriptive in nature and based on primary data. A structured questionnaire has been used to collect data from HR recruiters who recruit candidates through job portals and social media. The sample size of 100 respondents is selected using a Random sampling technique. The data were analysed using the statistical software IBM SPSS 20, excel, and MS word. Statistical technique regression methods were used for testing the hypothesis and to understand the impact of job portal and social media sites in recruitment process. Outcomes: The result of the study shows that the job portal is an impactful tool which can be used in recruitment process to make the process more impactful, effective, accurate and sophisticated. Social media platforms also play a vital role in recruitment process to reach maximum number of suitable candidates. These tools are powerful in terms of their reach and scope which makes the recruitment process more cost effective and less time consuming. The recruitment process has always been a challenging task for any recruiter but in 21st century the digital transformation has made the recruitment easy and sophisticated which help an organization to attract skilled and experienced candidates.