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Eleições 2022 a propaganda televisiva nas disputas para os governos estaduais

Authors: AZEVEDO JUNIOR, Aryovaldo de Castro; PANKE, Luciana; SANTOS, Mateus da Cunha;

Eleições 2022 a propaganda televisiva nas disputas para os governos estaduais

Abstract

Os capítulos deste livro utilizam a metodologia de análise quanti e qualitativa proposta pelo Grupo de Pesquisa Comunicação Eleitoral (CEL), vinculado à Universidade Federal do Paraná (UFPR). O método vem sendo aplicado pelo grupo desde as eleições presidenciais de 2010, num modelo que propõe analisar os dados quantitativos, indicados pelas porcentagens das temáticas encontradas nos programas televisivos veiculados no Horário Gratuito de Propaganda Eleitoral (HGPE), somados à análise qualitativa das narrativas apresentadas a partir dos códigos de comunicação linguístico, sonoro e visual.

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Keywords

1. Jornalismo. 2. Publicidade. 3. Jornais

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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