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L’objet de cette étude est d’évaluer l’effet de l’e-banking sur la satisfaction des clients dans les établissements bancaires de Bamenda. Pour y parvenir, une technique d'échantillonnage pratique a été utilisée et l'étude a ciblé 15 banques commerciales à Bamenda, dont 6 banques étaient échantillonnées. Dans les 6 banques, le chercheur est sorti avec un échantillon de 300 répondants. Les moindres carrés ordinaires ont été utilisés pour la spécification du modèle. La régression multiple a été utilisée pour les statistiques inférentielles. L'étude a indiqué que l'ATM a une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5% alpha. L'étude a indiqué que les services bancaires mobiles ont une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5 % d'alpha. L'étude a également indiqué que les services bancaires par Internet ont une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5% alpha. Mots clés : e-banking, banques commerciales et satisfaction clients. Classification JEL: G21 Type du Papier: Recherche Empirique
This study was set out to assess the effect of e-banking on customers’ satisfaction in banking institutions in Bamenda. To achieve this, a convenient sampling technique was used and the study targeted a 15 commercial banks in Bamenda of which 6 banks were being sampled. In the 6 banks, the researcher came out with a sample size of 300 respondents. Ordinary least square was used for model specification. The multiple regression was used for the inferential statistics. The study indicated that ATM has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study indicated that mobile banking has a positive and significant influence on customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study also indicated that internet banking has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha. Keywords: e-banking, commercial banks and customers’ satisfaction JEL Classification: G21 Paper Type: Empirical Research
e-banking, banques commerciales et satisfaction clients, e-banking, commercial banks and customers’ satisfaction
e-banking, banques commerciales et satisfaction clients, e-banking, commercial banks and customers’ satisfaction
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