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Electronic banking and customers' satisfaction in banking institutions in BAMENDA

Authors: NKIENDEM, Felix; KEMDONG TENEKEU, Nicodème; GHAH KUKUH, Mariama;

Electronic banking and customers' satisfaction in banking institutions in BAMENDA

Abstract

L’objet de cette étude est d’évaluer l’effet de l’e-banking sur la satisfaction des clients dans les établissements bancaires de Bamenda. Pour y parvenir, une technique d'échantillonnage pratique a été utilisée et l'étude a ciblé 15 banques commerciales à Bamenda, dont 6 banques étaient échantillonnées. Dans les 6 banques, le chercheur est sorti avec un échantillon de 300 répondants. Les moindres carrés ordinaires ont été utilisés pour la spécification du modèle. La régression multiple a été utilisée pour les statistiques inférentielles. L'étude a indiqué que l'ATM a une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5% alpha. L'étude a indiqué que les services bancaires mobiles ont une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5 % d'alpha. L'étude a également indiqué que les services bancaires par Internet ont une influence positive et significative sur la satisfaction des clients puisque la valeur bêta était positive et significative à 5% alpha. Mots clés : e-banking, banques commerciales et satisfaction clients. Classification JEL: G21 Type du Papier: Recherche Empirique

This study was set out to assess the effect of e-banking on customers’ satisfaction in banking institutions in Bamenda. To achieve this, a convenient sampling technique was used and the study targeted a 15 commercial banks in Bamenda of which 6 banks were being sampled. In the 6 banks, the researcher came out with a sample size of 300 respondents. Ordinary least square was used for model specification. The multiple regression was used for the inferential statistics. The study indicated that ATM has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study indicated that mobile banking has a positive and significant influence on customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study also indicated that internet banking has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha. Keywords: e-banking, commercial banks and customers’ satisfaction JEL Classification: G21 Paper Type: Empirical Research

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e-banking, banques commerciales et satisfaction clients, e-banking, commercial banks and customers’ satisfaction

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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