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Analisis User Experience Terhadap Kepuasan Pengguna Menggunakan Heart Framework Pada Aplikasi Grab

descriptionPublicationkeyboard_double_arrow_right Article 16 Jun 2023Publisher:Zenodo
Authors: Muhammad Noer; Ilham Ramadhani; Muhammad Ilyasa Mahardhika; Anita Wulansari;

doi: 10.5281/zenodo.8047066 , 10.5281/zenodo.8047067

Analisis User Experience Terhadap Kepuasan Pengguna Menggunakan Heart Framework Pada Aplikasi Grab

Abstract

Grab is an online transportation service provider using an application. This study aims to analyze user experience on user satisfaction in the grab application. By using heart metrics as a research method, 5 indicators are used as benchmarks for calculations such as Happiness, Engagement, Adoption, Retention, and Task Success and utilize the level of usability. With a mixed average value of 0.83 which indicates that the usability level has reached a very high level.

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Keywords

Grab, transportation, user experience.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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