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Are Tourists Willing To Pay More For Sustainable Tourism? A Choice Experiment In Switzerland

Authors: Wehrli, Roger; Schwarz, Jürg; Stettler, Jürg;

Are Tourists Willing To Pay More For Sustainable Tourism? A Choice Experiment In Switzerland

Abstract

The preferences of tourists and also the willingness to pay a premium for sustainable products are identified by employing a choice experiment with almost 5,000 respondents in Switzerland. It shows that tourists principally favour sustainable tourism products. A gap between thinking and acting can be observed in the outcome of the choice experiment. Generally, the experiment shows that tourists would principally favour sustainable tourism products. Although there are clear pref-erences in favour of sustainable products, it can be shown that the respondents are only willing to pay a small premium for the inclusion of specific attributes in most cases.

+ Sprache: eng + Reihe: ITW Working Paper Series, Tourismus 3/2011 + Fussnote: ISSN 1662-9019

Country
Switzerland
Related Organizations
Keywords

Choice experiment, Conjoint, Sustainable tourism, Demand, Choice model, Empirical survey

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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