Annotation treatment with a Neuro-Linguistic program is widespread. However, this method, like many other information, can be used either to harm themselves, or to the environment. The use of useful or harmful in this direction will depend on the purpose of the application, which will clearly apply the method and method. Therefore, it is always necessary to be responsible for the consequences of using any methods of Neuro-Linguistic Programming. Negative moments of the use of the described psychotechnics are observed in modern advertising. All advertising propaganda is based on methods of Neuro-Linguistic Programming. At first glance, nothing. However, there is one important "but".