Abstract When developing competition and market entry strategies, health institutions must know which strategies are likely to work. However, efficient implementation of strategies is also crucial because sometimes we witness health institutions failing due to improper implementation of suitable and effective strategies. In the twenty-first century, health institutions must use competition and market tools with zero- error strategies. On the other hand, health institutions must have a good knowledge of the structure and characteristics of the service market to develop competition and market entry strategies. This study provides a comprehensive survey of the literature on the concepts of market attractiveness, market concentration, and market growth and attempts to examine how health institutions develop their competition and market entry strategies.

References: 1. Hax, C. A., Majluf, S. N., (1983). The Use of The Industry Attractiveness -Business Strength Matrix in Strategic Planning. Interfaces, Vol:13, pp.54-71. 2. Wind, Y., Mahajan, V., (1981). Designing Product and Business Portfolios: Steps Lead-ing to Construction of a Portfolio Model for Planning Strategy. Harvard Business Review. January-February, pp.155-165.