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В статье идет речь об активизации употребления жар-гонных слов в рекламных текстах в современных социокультурных условиях. Этот процесс во многом обусловлен как экстралингвистически-ми, таки лингвистическими факторами.
жаргонная лексика, просторечие, общий жаргон, разговорные слова, медиа-текст, лексическое значение, толковый словарь, норма современного русского литературного языка.
жаргонная лексика, просторечие, общий жаргон, разговорные слова, медиа-текст, лексическое значение, толковый словарь, норма современного русского литературного языка.
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