Communication, Dissemination and Exploitation are vital elements of any successful Horizon Europe funded project. The present document presents a detailed overview of AI-PRISM’s strategy while defining the goals, priorities and any potential implementation mechanisms to achieve all desirable outcomes. To this end, AI-PRISM’s Impact Master Plan sets out the objectives, tools, materials, and channels to be exploited in order to effectively spread AI-PRISM’s activities, achievements and tangible results to targeted audiences, also becoming the cornerstone for the successful commercialization and market uptake of AI-PRISM solutions.