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Article . 2023
License: CC BY
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Article . 2023
License: CC BY
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Article . 2023
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PACKAGING OF BABY FOOD AS A CURRENT INSTRUMENT OF COMMUNICATION WITH THE CONSUMER

descriptionPublicationkeyboard_double_arrow_right Article 31 May 2023Publisher:Zenodo
Authors: M.V. Gogoleva; O.V. Yurova;

doi: 10.5281/zenodo.7992344 , 10.5281/zenodo.7992343

PACKAGING OF BABY FOOD AS A CURRENT INSTRUMENT OF COMMUNICATION WITH THE CONSUMER

Abstract

The article presents the results of research by a Russian analytical agency and a foreign journal. The main trends in baby food packaging are analyzed, examples are presented. Also, conclusions were drawn on the basis of which the relevance of studying trends in baby food packaging was revealed.

Keywords

baby food market, trends, packaging, marketing, communication, consumer, preferences

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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