Abstract : Meat lovers want to consume more meat whereas vegans are not preferring to eat meat and are against the idea of slaughtering animals. Climate change and various natural phenomena affect the climate over the regions so that it directly or indirectly affects agriculture. Due to this, there would be food security concerns. So, vegans can’t access all kinds of foods which rich in protein and vitamins. To safeguard the interest of vegans and prevent the slaughtering of animals, we could utilize lab-grown meat. Nonvegans prefer meat because utilizing meat for consumption would meet all the essential proteins. Promoting lab-grown meat could solve both problems and helps in maintaining the ecological balance. The only concern associated with lab-grown meat is the taste and then less satisfying for meat eaters because it’s hard for them to go through this transition. Cultured meat is healthy but people showing hesitant to consume it. This research provides the opportunity to promote lab-grown meat over conventional meat. This study also aims to find out people’s perceptions regarding cultured meat by conducting a survey in a particular location and assessing the population’s perspective regarding consuming lab-grown meat. This research goal is to showcase why people prefer conventional meat and to find out vegan’s interest to prefer cultured meat. In the social context of India due to its diversified culture, people have different perspectives in terms of food and this research paper address the differential needs of all people regarding meat consumption.