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Relation entre la Responsabilité Sociale des Entreprises et la Performance Financière : Cas des entreprises tunisiennes

Authors: BARDAA Mohamed Amin; JOUINI Mbarka;

Relation entre la Responsabilité Sociale des Entreprises et la Performance Financière : Cas des entreprises tunisiennes

Abstract

Cet article analyse la relation entre la responsabilité sociale des entreprises (RSE) et la performance financière (PF). Cette dernière est devenue omniprésente dans les discours économiques et académiques ainsi que dans les débats. Cette analyse est basée sur une revue de littérature de la responsabilité sociale des entreprises. En premier lieu, nous allons présenter les principales définitions théoriques ainsi que les définitions des différentes notions de performance. En deuxième lieu, une recherche empirique est établie sur la relation entre RSE et PF, ainsi que sur l’interaction entre la performance sociale (PS) et celle financière des petites et moyennes entreprises (PME). En dernier lieu, nous allons étudier la relation entre des Parties Prenantes (PP)et la PF. Nous avons utilisé une approche d'enquête par questionnaire auprès de 60 PME, les données ont été recueillies auprès des entreprises de différents secteurs d’activités en Tunisie. Dans ce questionnaire, il y a 46 items qui ont été utilisés avec une échelle de Likert à 5 points (1 signifient « fortement en désaccord » et 5 signifient « fortement d'accord ») pour estimer les relations proposées dans le modèle conceptuel. En étudiant les liens de causalité et en confirmant les hypothèses de recherche, les résultats ont montré un impact positif entre Performance Financière, Performance Sociale, Responsabilité Sociale et Parties Prenantes.

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Keywords

Responsabilité sociale des entreprises ; performance sociale ; performance financière ; les parties prenantes ; PME

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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