Free media have long been recognized as a cornerstone of democracy and play an important role in influencing political discourse during elections. When free and balanced, traditional media (print and broadcast) foster transparency and the dissemination of important electoral information. The rise of new media – such as social media sites, blogs, email and other new media platforms – provides further avenues and possibilities for participatory citizenship, information and knowledge sharing, and inclusion and empowerment. Both traditional and new media can play a vital watchdog role, and serve as a campaign platform, a forum for public debate and as a public educator, ultimately strengthening democracy. Recognizing the evolving role of media in elections, the International Foundation for Electoral Systems (IFES) has increasingly employed new media in its programming to support credible and transparent elections.