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Buku "Advergames: Opsi dalam Digital Marketing" ini hadir untuk menjawab kebutuhan akan sumber informasi yang komprehensif dan mendalam mengenai advergames dalam bahasa Indonesia. Buku ini disusun dengan hati-hati dan dilengkapi dengan berbagai studi kasus yang mendalam, sehingga diharapkan dapat memberikan pemahaman yang luas tentang advergames dan aplikasinya dalam strategi digital marketing.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
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