Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Other ORP type . 2021
License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Other ORP type . 2021
License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Other ORP type . 2021
License: CC BY
Data sources: ZENODO
versions View all 2 versions
addClaim

CUSTOMER SATISFACTION AND CUSTOMER LOYALTY ON COURIER SERVICE QUALITY IN MALAYSIA: A REVIEW OF POSLAJU

Authors: Zakiuddin, Zulazmi;

CUSTOMER SATISFACTION AND CUSTOMER LOYALTY ON COURIER SERVICE QUALITY IN MALAYSIA: A REVIEW OF POSLAJU

Abstract

This paper intends to identify the customer satisfaction and customer loyalty on courier service quality in Malaysia based on a review of PosLaju. The service quality that the courier service provides has an adverse impact on the satisfaction that customers received. Customer loyalty on the use of the courier service depends on how satisfied the customers are with the service quality. This research uses the design theory of SERVQUAL that is usually used in service quality literature as the basic theory to study the consequence of service quality of PosLaju on customer satisfaction and customer loyalty. A comprehensive literature review is carried out from various sources to understand customer satisfaction, customer loyalty, service quality, tangibility, reliability, assurance, empathy, and responsiveness. Descriptive analysis, reliability test, Pearson Correlation Coefficient, and multivariate linear regression analysis method were used as a method of data analysis to interpret the results. A pilot study was conducted, and the results were tested for its reliability before distributing it to the respondents. The results obtained from this research could help PosLaju to have greater control over their SERVQUAL used in the courier service in order to gain customer satisfaction and customer loyalty.

Keywords

Servqual, Customer Satisfaction, Customer Loyalty

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
    OpenAIRE UsageCounts
    Usage byUsageCounts
    visibility views 11
    download downloads 36
  • 11
    views
    36
    downloads
    Powered byOpenAIRE UsageCounts
Powered by OpenAIRE graph
Found an issue? Give us feedback
visibility
download
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
Average
Average
11
36