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License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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The power of Knowledge Graphs in modern SEO

descriptionPublicationkeyboard_double_arrow_right Report 17 Apr 2023 English Publisher:Zenodo
Authors: Gamba, Beatrice;

doi: 10.5281/zenodo.7836573 , 10.5281/zenodo.7840801 , 10.5281/zenodo.7837343

The power of Knowledge Graphs in modern SEO

Abstract

This presentation deals with the creation of a Knowledge Graph for small and big publishers to produce results for SEO. Using the technology behind Knowledge Graphs to semantically link tags and entities to articles, we injected content across 55 websites with context-rich information that can talk to search engines and appeal to users. In this analysis I present results from Organic Search and showcase all the possibilities that Knowledge Graphs give in terms of SEO, especially in the era of AI-generated content. The aim of this presentation is to showcase the power of Knowledge Graphs in the field of modern SEO.

Keywords

SEO, Knowledge Graph

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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visibility
download
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
Average
Average
8
4
Green