The article deals with the issues based on studying the theory of concepts, as well as the relationship between language and culture in modern linguistic literature. Linguocognitological studies of the concept have a typological orientation and are focused on identifying common patterns in the formation of mental representations. In linguoculturology, when studying the semantics of a concept, a culturological approach is used, the culturological significance of this concept is determined, and the values, figurative and conceptual aspects of the term under study are distinguished.