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Article . 2023
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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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Article . 2023
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Advances in Digital Marketing: Social Networks Forecasting by Link Prediction

Authors: Anshul Yadav; Aditi Acharya; Jagrit Acharya; Prateek Jain; Ritu Rana;

Advances in Digital Marketing: Social Networks Forecasting by Link Prediction

Abstract

Abstract: As social networks grow; large systems tend to form a network between thousands of networks. Predicting links has become an emerging business technique for analysis. This study presents the prediction of link and its complexities using ten different predictive techniques. We have examined seven datasets from different fields. The study used machine learning algorithms to see which method delivers more accurate results; moreover, Area under the Curve (AUC) - ROC curve is used to see the performance statistic for classification at various threshold levels. The results show that Random Forest outperforms the K closest neighbor method in terms of accuracy. Keywords: Social Networks, Prediction Techniques, Machine Learning JEL Classification Number: F31, F41

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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