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UTILIZAÇÃO DE FERRAMENTAS DE GESTÃO NO POLO INDUSTRIAL DE MANAUS

Authors: Nilson José De Oliveira Júnior;

UTILIZAÇÃO DE FERRAMENTAS DE GESTÃO NO POLO INDUSTRIAL DE MANAUS

Abstract

Este artigo teve o objetivo de analisar as ferramentas de gestão empresarial mais utilizadas no Polo Industrial de Manaus – PIM, que conta com 461 empresas nacionais e subsidiárias de grandes grupos globais, onde se destacam os setores eletroeletrônico, bens de informática, duas rodas, metalúrgico, termoplástico e químico. Em 2021, o PIM gerou um faturamento de R$ 158,62 bilhões, exportando e empregando de forma direta e indireta 500 mil pessoas. Para a realização da pesquisa, foram identificadas 13 ferramentas de gestão, com base em estudos que se dedicaram a pesquisar o tema em diversas empresas ao redor do mundo. Para realizar o estudo, optou-se por uma pesquisa descritiva, quantitativa e pela abordagem survey, tendo um total de 198 respostas válidas obtidas. Foram analisadas as ferramentas de gestão mais utilizadas no PIM, estratificando os resultados por nível de faturamento, setor de atuação e origem do capital das empresas. Os resultados e conclusões apontam para a confirmação de que as ferramentas de gestão mais utilizadas no mercado global possuem forte presença no PIM e, também, identificadas importantes variações no tipo e intensidade de utilização das ferramentas, a depender do faturamento, setor de atuação e origem do capital das empresas.

Keywords

management; strategy; industry, Industrial Pole of Manaus, gestão; estratégia; indústria, Polo Industrial de Manaus

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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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