Airborne wind energy (AWE) is wind 2.0 – a game-changing solution accessing the large untapped wind resource potential at heights above those accessed by established wind technology. It enables more energy to be extracted at lower carbon intensity and eventually at lower cost. Europe and other areas in the world need to access all viable natural resources they can, and AWE, alongside established wind technology, should be considered as one of the key solutions to our energy decarbonisation challenge.