The purpose of this review paper is to study the impact of digital marketing on people and markets. How does it impact the people and market? Marketers used to promote their products through digital marketing to their prospective customers to see and learn. The main aim of marketers behind digital marketing is to make people or consumers regard products and offers. Almost all people preferred online marketing because it’s easy to use and convenient for people. Because of easy operations people build their career. The paper begins with introductions to digital marketing, objectives, the difference between traditional and digital marketing, pros and cons of digital marketing. In the modern era of marketing the concept of digital marketing is increasing day by day with the increasing technological development mainly because of the internet. We scrutinize the results of digital marketing based on a structured questionnaire, observation, and also used second data, etc. by taking 50 respondents