The exponential processes taking place in the information society, the digital economy, global competition in the labor market require the actualization of the innovative thinking of the individual, the improvement of the student's professional training, the formation of the individual's motivation for lifelong learning, and the continuous updating of educational structures. This transformation has defined the tectonics of the lifelong learning paradigm. The article contains the scientific and methodological foundations of the problem under study, modern social theories and discursive analysis.