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The effect of SME manager characteristics on SME practices: Case of the Ziguinchor region

Authors: DIOUF Diène Colly Adji Ousseynou; SAM Ousmane Abdourahmane;

The effect of SME manager characteristics on SME practices: Case of the Ziguinchor region

Abstract

RESUME Pour une meilleure résilience des périodes de crise, la RSE bien intégrée est sollicitée aux PME. Aussi, la pratique de la RSE dans les PME dépend des caractéristiques du dirigeant. L’objectif de cette étude vise à montrer que les caractéristiques du dirigeant influent sur les pratiques de la RSE dans la région de Ziguinchor définie comme zone d’étude. Dans le cadre de l’analyse des données, nous avons d’abord ; élaboré et administré un questionnaire auprès de 50 dirigeants de PME et dont nous avons retenu 35 répondants. Puis, nous avons complété par des entretiens semi-directifs auprès de ces dirigeants de PME à travers un guide. La méthodologie retenue consiste à faire d’abord, une étude qualitative[1] et ensuite une étude quantitative[2]. Les résultats montrent que les caractéristiques jouent un rôle important sur la pratique de la RSE, par contre ils sont mitigés pour la formation. Mots clés : Crise, Pratique RSE, PME, Dirigeants, Caractéristique, Région Ziguinchor. SUMMARY For a better resilience of times of crisis, well-integrated CSR is requested from SMEs. Also, the practice of CSR in SMEs depends on the characteristics of the manager. The objective of this study is to show that the characteristics of the leader influence CSR practices in the Ziguinchor region defined as a study area. As part of the data analysis, we first have; developed and administered a questionnaire to 50 SME managers and from which we retained 35 respondents. Then, we completed with semi-structured interviews with these SME managers through a guide. The methodology chosen is to make first, a qualitative study and then a quantitative study. The results show that characteristics play an important role in the practice of CSR, but they are mixed for training. Keywords : Crisis, CSR practice, SMEs, Managers, Characteristic, Ziguinchor Region.

Keywords

Crisis, CSR practice, SMEs, Managers, Characteristic, Ziguinchor Region., African Scientific Journal

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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