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D7.1 – TREX Branding and communication kit

Authors: Schillaci, Andrea;

D7.1 – TREX Branding and communication kit

Abstract

This document is therefore intended to report about the TREX Branding and Communication Kit, one of the first online tools developed to pursue an optimal development of the TREX brand and visual identity and to start spreading project recognition among relevant stakeholder groups while unifying the style of the communication revolving around the project. While Chapter 1 of this document is intended to give a brief overview of the rationale behind adopting a communication kit inside a project like TREX, in Chapter 2, each section will present one of the items of the final Communication Kit, focusing on their specificities and features. Examples from the current version of the tool are provided in form of screenshots and references have been added for further information. The conclusions are drawn in Chapter 3.

Keywords

QMC, Branding and communication kit

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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