This Toolkit was developed for TIS centers, health authorities (HAs), and other stakeholders on how to plan and initiate a communication campaign for the general population, pregnant women/women of reproductive age and health care professionals (HCPs) at little cost. The Toolkit includes: General recommendations to develop push-pull strategies and value propositions to support targeted communications Step-by-step guide to tailor example messages into digital and print communications and social media campaigns in your country Adaptable and affordable materials for digital and print communications and social media campaigns, that can be tailored to your local context and language