Consumer Buying Behavior of Apparels in Bangalore: Analysis on pre- and post-COVID 19 Buying Behavior

Abstract: The outbreak of COVID-19 pandemic in 2020 changed the consumer buying behavior trends across several industries. The way people used to buy certain products in pre COVID19 pandemic scenario was not relevant in the post pandemic world. Apparel industry of India is one such industry which was highly affected by the outbreak of pandemic. Through this research paper we are trying to understand the apparel buying behavior of consumers in post pandemic era. Durability and quality of the garments will be more important for customers than before and the purchase decisions of the customers will no longer be dependent on the store ambience. Keywords: COVID-19, Pandemic, Consumer Behavior, Exploratory Factor Analysis

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