The article considers the actualization of the metaphorical-symbolic component of the linguistic and cultural concept of LOVE based on the material of the folk songs of the anthology «Shitjin». The purpose of the mentioned exploration was to investigate the actualization of the metaphorical-symbolic component of the linguistic-cultural concept of LOVE, which in the future will make it possible to specify the characteristic features of the worldview of the Chinese ethnic group. Research methods: contextual analysis method, translation method, descriptive method. It is noted that the modern paradigm of philological knowledge as a basis has a comprehensive approach to the study of linguistics, literary and folklore works, folk creativity, in particular language features and visual and expressive means. It becomes necessary to outline the interaction of language and culture, language and consciousness, which is the leading topic of research in such modern linguistic studies as linguistic and cultural studies and cognitive linguistics. Of indisputable interest is the study of the implementation of the linguistic and cultural concept of LOVE in the linguistic picture of the world, in particular in such a fragment of it as folk song heritage. This interest is explained by the fact that the majority of folk songs, in which its components are verbalized, due to their imagery, not only represent the types of human behavior and national behavioral stereotypes, but also history, culture, everyday life, socio-economic life, mentality, the way of thinking of the people, peculiarities his language What determines the relevance of the mentioned intelligence. It is emphasized that this research is one of the first attempts to describe the linguistic and cultural concept of LOVE, in particular its metaphorical and symbolic component. It is concluded that the metaphorical-symbolic component of the linguistic and cultural concept of LOVE is of particular interest due to the fact that openly the feeling of love could be verbalized only at this level, because the «dictatorship» of Confucianism tabooed the open demonstration of intimate feelings.