Eicher Motors: Iconic Royal Enfield brand

Eicher Motors is a leading auto player. It is the owner of the iconic Royal Enfield motorcycle brand. It commands 25% market share in 125cc+ category and 95% share in 250cc+ category. Its volumes have risen at a stellar CAGR of 30%+ over the last ten years. This volume growth is supported by the developing economy and its favorable demographics. Rising income levels and higher discretionary spending by millennials and Generation Z is likely to help the company to drive volumes. The company has beefed up its dealer network and opened studio stores keeping the Royal Enfield brand image intact. All in all, the company is well placed to reap benefits from its iconic Royal Enfield brand.

Keywords

Eicher Motors, Royal Enfield, demographics, dealer network

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