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The article deals with the problem of publicistic style to be exact about language peculiarities of journalistic style. The journalistic style is characterized by the combination of contrasting stylistic coloring of words: it uses book vocabulary and colloquial, in high and low level. As a result of the analysis of articles from well-known periodical publications British presses The Daily Telegraph, The Guardian, The Independent", "Daily Mirror", "The Sun", "Daily Mail", "Daily Express" the common features of the journal language have been identified.
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