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Impact of Reflective Preference On Green Purchase Intention among Young Consumers

Authors: Anuranga, B.K.H.D.; Dushmantha J.G.P.;

Impact of Reflective Preference On Green Purchase Intention among Young Consumers

Abstract

Abstract Purpose- This research study focuses on identifying the impact of reflective preference on the green purchasing intention. Design/methodology/approach- The researcher followed a quantitative research approach, and the necessary data were collected from the 200 individuals, age between 20 and 25 in the Gampaha District through probabilistic convenience sampling method. Correlation and regression analysis were performed. Findings- The main findings of the study showed that past consumption experience and product availability has a significant positive impact on the green purchase intention of consumers. Implication- The insights from the study can be used by the marketers to promote their green products successfully and make their customers Delight. Keywords: Past Consumption Experience, Price Sensitivity, Product Availability, Green Purchase Intention.

Keywords

Past Consumption Experience, Price Sensitivity, Green Purchase Intention, Product Availability

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
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0
Average
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Average
3
6
Green