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This is a general toolbox to help you design and plan successful communication campaigns on social media. The toolbox includes: General tactics to reach women that can serve as a guide for developing tactics to reach health care professionals, or other audiences. ConcePTIONapproved messaging and how to integrate it (when used by others, this can of course be tailored to your own messaging) How to craft a message with a call to action Information about using images, video, cropping and how links work on Twitter, Instagram, Facebook & LinkedIn Ready-to-use design templates
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
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| downloads | 18 |

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