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Blockchain Factors for Consumer Acceptance

Authors: Jaoude, Joe Abou; Saade, Raafat;

Blockchain Factors for Consumer Acceptance

Abstract

{"references": ["A. Anderson, Technology and American Economic Growth. By Nathan Rosenberg. New York, Harper and Row, 1972. Pp. xi + 211. $2.95., Business History Review, vol. 47, no. 03, pp. 376-378, 1973. Available: 10.2307/3113274 [Accessed 15 January 2019]", "Z. Zheng, S. Xie, H. Dai, X. Chen and H. Wang, An Overview of Blockchain Technology: Architecture, Consensus, and Future Trends, 2017 IEEE International Congress on Big Data (BigData Congress), 2017. Available: 10.1109/bigdatacongress.2017.85 [Accessed 15 January 2019]", "K. Christidis and M. Devetsikiotis, Blockchains and Smart Contracts for the Internet of Things, IEEE Access, vol. 4, pp. 2292-2303, 2016. Available: 10.1109/access.2016.2566339 [Accessed 15 January 2019].", "M. Mettler, Blockchain technology in healthcare: The revolution starts here, 2016 IEEE 18th International Conference on e-Health Networking, Applications and Services (Healthcom), 2016. Available: 10.1109/healthcom.2016.7749510 [Accessed 15 January 2019]", "T. Lundqvist, A. de Blanche and H. Andersson, Thing-to-thing electricity micro payments using blockchain technology, 2017 Global Internet of Things Summit (GIoTS), 2017. Available: 10.1109/giots.2017.8016254 [Accessed 15 January 2019].", "J. Sikorski, J. Haughton and M. Kraft, Blockchain technology in the chemical industry: Machine-to-machine electricity market, Applied Energy, vol. 195, pp. 234-246, 2017. Available: 10.1016/j.apenergy.2017.03.039 [Accessed 15 January 2019]."]}

The study we present aims to explore several factors pertaining to Consumer Acceptance of business technology as it related to Blockchain. Identifying and developing the relevant measures is of importance to business technology managers and software development managers today. We ask the important question of “what measures best represent the established constructs of the technology acceptance model?” In order to address this issue, it is important to identify the key measurements that help us to understand the proposed constructs as they relate to blockchain technology as well as confirm their validity in isolation and in combination with each other. In this study, the factors we explore are perceived reputation, risk, and usefulness and transaction intentions. A survey was used whereby the methodology adapted previous measurements from related works and new measurements pertaining to usefulness and risk were developed in order to adhere to blockchain’s consumer acceptance framework. 268 students completed the questionnaire and an exploratory factor analysis was used in order to analyze the constructs and their measurements. Through the results we were able to identify and validate the relevant measurements as well as the proposed constructs

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Keywords

Perceived Usefulness, Blockchain, Transaction Intentions,, Reputation, Risk

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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