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Computers have transformed our lives; they have changed the way the humans perceive and interact with the world; however, computers do not act by their own, all of them require of commands to work, called software. Creating software requires trained and specialized personnel in the field, such as Managers, which must have skills that allow them to successfully coordinate the development of projects. This research aims to show the abilities that senior management has and which of these are more frequently exhibit in companies that develop automotive embedded software in Mexico, all this in the opinion of the Project Leaders