Each Indian state offers its own set of delectable cuisines. Malwani cuisine, is most liked cuisine in Maharashtra. The cuisine is liked by people from all parts of the India. In recent observation it is noticed that, a good number of Malwani cuisine restaurants opening in the state as well as in the country. By serving authentic food, Making People aware of the unique and rich flavours of the Malwani cuisine. The present study was conducted with the view to understand why people are going to restaurants that serve authentic Malwani food. The findings of the study reveal that authenticity of food and ambience of restaurant play a role in why people enjoy this food.