Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. In the recent years, digitalisation of ecolabelling and sensitizing towards environment has increased a lot. With an aim to promote sustainable living environment- government, NGOs and various other organizations are working towards the goal of maintaining the environment. This paper talks about Ecolabels which is a tool towards promoting environmental sustainability and how it can grow through digitalising. In a crux the study explains that individuals are moderately aware about eco labels. They do lack the awareness and knowledge regarding eco labels. Also due to low government efforts, low media coverage and difficulty in availability of green products, eco labelling do face a barrier in reaching its sky. Also, people are not much motivated towards environment and thus they prefer to buy cheap over green.