Social media is now pervasive and critical for web accession, content sharing, and social networking in recent years. Social media creates a sizeable market for firms like online marketing because of its reliability, coherence, and immediate advantages. Social media marketing refers to marketing done through social media. Companies may now speedily, evidently and with success stretch out to their target customers all thanks to social media marketing. In addition, social media marketing comes across a number of travail in the industry. This article discusses the gains and drawbacks & difficulties of social media marketing in the recent times & the strategies to overcome them. This study will accumulate the available research on social media marketing & bring to light and potential research directions. Social media marketing is a type of digital advertising that makes use of the capability of well-known social media horizontal surface to further market and achieve branding objectives. In order to understand the overall impact of media on marketing, this article seeks to examine the effects, advantages & pitfalls of using social media as a tools for marketing.