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A STUDY ON CUSTOMER SATISFACTION TOWARDS TRADITIONAL TAXIS IN SOUTH MUMBAI

Authors: Farheen Anwar Hussain Makrani; Dr. Kuldeep Shivprasad Sharma;

A STUDY ON CUSTOMER SATISFACTION TOWARDS TRADITIONAL TAXIS IN SOUTH MUMBAI

Abstract

Human life has become much simpler, quicker, and more productive thanks to digitization. One of the biggest and most significant revolutions in human history. Digitization has had an impact on practically all industries, not only the IT sector, as a means of completing tasks swiftly and effectively with the least amount of human interaction. The transportation infrastructure in metropolitan areas has changed significantly over the last ten years. In India's metropolitan and urban cities, taxis have emerged as a key means of transportation among the many others. Taxi services are a private, typically door-to-door service that is mostly provided to the general public at the local level. Horse wagons were the predominant means of transportation in the first decade of the 20th century, but in 1911 Taxi Cabs (conventionally known as Taxis) took their place due to their inefficiency. The study is aimed at identifying customer satisfaction towards Traditional taxis. The study investigated the variables that influenced customer satisfaction based on different parameters. Independent Sample t-test and One-way Anova has been applied for the purpose of statistical analysis of the findings of the research.

Keywords

Customer Behavior, Metered Taxi, Satisfaction, Transport Industry

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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