We can understand and analyses some sort of character in the following lines. The concept of right is defined by an issue that is morally correct or equal and good. This brings the highest good for all concerned. Ethics is unstructured, that is, it does not have a structured format or framework. It is stated as concept. Hence it does not have universal acceptance, mainly because: Ethics depends upon our moral standards, Moral standards depend upon our value system, Values system of people depends upon their back ground and childhood experience, and The background and experience of people are vastly different. Hence the ethical practices of people are also different. The objectives of business ethics are manifold that which ­ studies human behaviour and makes evaluative assessment about them as moral or immoral, by moral standards or norms of behaviour. This makes judgment to in consider human behavior based on these standards and norms. They prescribe moral behaviour and make recommendations about how or how not to behave. Ethics expresses an opinion or attitude about human conduct in general.

{"references": ["1.\tRituparna Raj, A study in Business Ethics, Himalaya Publishing House, Mumbai, 1999, p.7. 2.\tIbid, p.3. 3.\tIbid, p.8. 4.\tJoseph, R. Business Ethocs and Values, Anand Publication Pvt. Ltd., New Delhi.2006, p.9. 5.\tIbid.p.10. 6.\tIbid.p.12."]}